
FOR IMMEDIATE RELEASE
June 23, 2006
Contact: Jennifer Kramer Williams
319-266-9994, ext. 120; jen@barmuda.com
Barmuda to Revitalize Properties on
College Hill
Cedar
Falls – Darin Beck and Barmuda are pleased to announce that they are taking
over ownership of the businesses of the former TonyÕs La Pizzeria (2210 College
St.) and The Stein (925 W. 22nd St.), and converting them into
all-new food, beverage and entertainment venues. Beck and former owner Tony
Tomlyanovich, Jr., have reached a lease agreement whereby Beck will take over
the properties on July 1.
Remodeling
will start immediately to transform the former Stein into MojoÕs Pizza House, a
live music venue serving pizza in the SteinÕs Pizza House tradition. Later in
July, construction will begin to turn the former TonyÕs location into a second
BeckÕs Sports Brewery. The upper level will be a UNI-Panther themed sports bar
and restaurant, serving bestsellers from BeckÕs menu. The lower level will be a
lounge, with flat-screen TVs that will focus on sports, but also show music
videos later in the evening. The result will be a multi-concept venue, with a sports bar, restaurant and
ultra-lounge under one roof. It
will also serve BeckÕs microbrews on tap.
Recognizing
the demand for a dedicated live music club, MojoÕs will feature local, regional
and national bands every weekend and on some weeknights. The decision to keep
The SteinÕs Pizza House pizza was simple. ÒWe are able to use their recipe and
name,Ó Beck says. ÒItÕs been so popular for so many years, itÕs become part of
the culture of the Hill. We need to keep it intact.Ó
Beck
and Tomlyanovich began discussing possibilities in December of 2005 and
negotiations began in January, but Beck backed out. ÒWe wanted to do what we
thought would be best for the Hill,Ó Beck says. ÒIt just didnÕt seem like the
right time.Ó
Talks
resumed in late May, and a deal was signed last week. Beck has created two new
corporations and has applied for two new liquor licenses, which will be
presented to City Council on Monday.
ÒIÕve
spent 20 years in food and beverage in this town and never had a business on
the Hill,Ó Beck says. ÒNow, we see an opportunity to bring to the Hill what we
know works. We see an opportunity to help turn things around.Ó
By
adding food and focusing on
entertainment, Beck and Barmuda believe they can operate successful venues
without the risk of underage drinking problems that have historically plagued
the area. With processes and methods that have effectively deterred underage
drinking in BarmudaÕs other nightclubs and lounges, Beck feels the situation
will remain under control.
Tomlyanovich
is pleased with the agreement he has fostered with Beck. ÒI grew up on the
Hill,Ó he says. ÒThis is going to be very positive. IÕm excited. ItÕs going to
help
start
the revitalization of College Hill.Ó
Tomlyanovich
says he now has freedom to pursue his interests in other markets, and hopes
that BeckÕs investment in the Hill will later allow him to come back and build
out his other properties in the area. ÒI have a sincere interest in seeing
Darin prosper,Ó he says. ÒI just want to see the whole area prosper.Ó
Beck
and Barmuda own and operate nine other food, beverage and entertainment venues
in the Cedar Valley, including the original BeckÕs Sports Brewery on University
Avenue in Waterloo.
ÒOur
intent is to do the right thing and help bring business back to College Hill,Ó
Beck says. ÒWe want to be a good neighbor. We want to be part of the
renaissance.Ó
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