BARMUDA HIRES NEW MARKETING EXECUTIVE TO TURN UP THE HEAT

 

Lori McConville Joins Barmuda as VP of Marketing

 

August 10, 2007 – (Cedar Falls, IA) Barmuda, the Cedar ValleyÕs dining and entertainment leader, is proud to announce that Lori McConville has joined the company as the Vice President of marketing.  Lori will be responsible for overseeing all marketing operations for expanding the companyÕs brand strategy and implementing a marketing strategy going forward.

Lori, a 30 year advertising and marketing veteran who brings years of marketing experience to the team was formally the director of new business development at Mudd Advertising, and president and owner of McConville Communications where she was lead account executive for major accounts such as U.S. Cellular and Tyson Foods.

ÒBarmuda has always been known for its unique concepts with exceptional drinking and dining experiences,Ó said Darin Beck, President and CEO of Barmuda. ÒLoriÕs strategic background will enable us to provide more customer-focused strategies as we take the company to the next level and plan for future growth.Ó

McConville, the sixth addition to the companyÕs executive board, joins an already successful group of vice presidents and directors. The executive board currently consists of the companyÕs CEO Darin Beck, vice president of operations Matt Smiley, vice president of finance Corey DeHeer, director of nightclub operations Kyle Dehmlow and director of restaurant operations Patrick Snyder.

The group meets frequently to analyze marketplace trends, forecast for each venue, discuss promotional ideas and to oversee the direction of the company. ÒI simply canÕt imagine working with a group of more dedicated and seasoned professionals, IÕm very proud of where these people have taken our companyÓ, says Barmuda CEO Darin Beck.

ÒItÕs exciting to be a part of an energized, growing company,Ó says McConville. ÒBarmuda continuously strives to create raving fans at all of our establishments and IÕm fortunate to be a part of such a dynamic company.Ó 

 

ABOUT THE COMPANY

Barmuda, the Cedar ValleyÕs largest operator of restaurants, nightclubs and lounges. Owned and operated by Darin Beck, Barmuda currently owns and operates establishments and event centre properties that include BeckÕs Sports Brewery, BeckÕs Sports Grill, Bourbon Street, FerrariÕs Ristorante, Park Place Event Centre, Soho Sushi Bar and Deli and the Stuffed Olive.  The nightclub venues include Coconuts, JokerÕs, and MojoÕs.  Lounges include The Stuffed Olive and Ice Ultra Lounge and Voodoo Lounge. Additionally, Darin also owns iTech, which is the areaÕs only Apple Store and PC service center. Barmuda has over 300 employees and is located in Cedar Falls, Iowa and can be found at www.barmuda.com